We offer online marketing services which can optionally include any of the following:

We are a full service ad agency. What this means is that we can help with all your advertising and marketing needs. For instance, in addition to online marketing we also offer brochure design, trade show displays, promotional products and movie theater advertising. Our creative team offers every advertising service you need to promote your business.

Our company first began as a web design company back in 1995. Our business grew rapidly because we were helping others to grow their business online. A large number of our clients come to us from an existing client referral. They loved our work in getting their website rank well online. Consequently, they referred us to their friends. We understand how the search engines work and how they keep changing.

Search Engine Optimization

Getting top results for our clients is never the result of simply using the proper keyword meta tags. Did you know Google doesn’t even look at the keyword meta tag? We never use any tricks or schemes that get companies banned from the search engines. Sure Google may have updates to how their search engine works and we stay on top of those updates. One thing will never change, useful information is what people want to find on your website. Consequently, it is also what search engines prefer. This is why we fill your website will well worded text from our writer who has a Master’s Degree in Non-fiction writing. We don’t stop there, our designer has a Bachelor’s Degree in commercial art and design so your website will look spectacular.

As a result of the effort we put into our client’s websites we find that it is easier to convert visitors to customers. Our goal when we work on your website is to get people to fill out a form, buy online, pick up the phone or come to your store or office. We keep our primary focus on getting visitors to take some type of action; not just browse.

Search Engine Marketing

We build all of this into your project from the start at no extra charge. Maybe you found us after someone else built a website that you don’t like very much. You may want us to make modifications to get potential customers to visit the site and take action. If you are having a problem with the search engines not liking your website either, we can help!  You may have heard about SEM or Search Engine Marketing. SEM and SEO are very different types of online marketing. SEO or Search Engine Optimization refers to getting your website to rank better in the natural or organic search results. SEM on the other hand is doing almost the exact opposite thing. With SEM we are using what was formerly known as “pay per click” advertising to get results.

Naturally, it is better to have a site that simply ranks well in organic searches. You wouldn’t need to concern yourself with online marketing. Ideally, SEO is the way to go! Your business may be competitive (ours is and you found us) and if it is very competitive you aren’t the only one with a  trying to get search engine optimization. As a result it can be difficult to rank at the top of the search results. For that reason, sometimes SEM or Search Engine Marketing is going to be the much more cost effective way to go. For example, with SEM as your online marketing plan, we buy the top search phrases that you want so the results are certain. 

We will review your current website if you have. On the other hand if you need a website we can get you started off on the right foot. To do this we take a look at what your competition is doing. Our next step is to make a list of any potential problems we find on your site or make suggestions for your new site. Next we will make a list of what your competitors are doing online that we like. Then we will determine why your competitors out rank you in the search results. Lastly we will make recommendations based upon our findings.

We never use any type of “black hat” methods that may be mistaken for some type of spam. That sort of thing may get you banned from search engine results. Some of our best clients first hired someone who got them banned from the search engines. We get hired to do it properly and clean up the mess.

After we have thoroughly checked out the competition locally we will compare how they rank with your website. Once we have these results then we will begin to follow our SEO plan. To do this and to get your website to rank better we make sure the search engines understand the website. You may have heard that search engine algorithms are always changing. These changes are often given cute names like Caffeine, Panda, Pengiun and Hummingbird and the changes can be devastating to your ranking which is not very cute at all.

Even with all these changes taking place every search engine wants to give the best results possible. For example, if you owned Google you’d want your customers to get the best results when they do a search. What would “best search results” mean to you? Maybe you’d want people to see results that are from great looking websites. The best results would probablly also have fresh new content, not old, stagnant pages. Maybe you’d want to feature the newest and modern looking sites that have a lot of pages.

Better Search Engine Ranking

If you were the president of a search engine company you might also make a list of what you don’t want to include in results. For instance, websites with only a few pages woudn’t be included. You wouldn’t want to include websites that don’t many pictures or videos. Maybe you would consider these to be low content sites. You would also rank websites better if they are responsive. If that is how you’d operate a search engine company that you owned then you already understand exactly how Google works.

We make sure that the search engines find what they are looking for when they visit your site.

If you have a lot of competition in your business we may also want to do some online marketing. We are able to run online advertising that tracks potential customers geographically, by their online behavior. Consequently, if they went to your website then we can retarget them showing them your ads when they are looking around on the internet. We have access to the most heavily trafficked websites on the Internet. By retargeting potential customers we can place banner ads featuring your business on these other websites.

If you have the type of business that could be used by men, women and children then movie theater websites are visited by people of all ages and that might be the best place to run your ads. That is an example of the type of suggestion we might give if your business is used by people of all ages and genders within in a given geographical location. To maximize your ROI we need to understand who your customers typically are and target them online and offline.